From Sarah Urist Green of The Art Assignment (and former curator of contemporary art at the Indianapolis Museum of Art), The Case for Andy Warhol, in which Green discusses Warhol’s importance as an artist.
Like Jay Z but far earlier, he understood that to be an artist in a market economy meant not being “a businessman” but being “a business, man”. And he turned himself into a globally recognized brand.
Watch the Case for Andy Warhol on YouTube here:
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